The changing occupants of London homes

With the influx of Airbnb taking over short-term rentals and causing a challenge to hotel rooms, it is time to invest in beautiful and comfortable luxury designed for the future

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The trend to have open-plan living and cooking space works because we are no longer trying to keep small areas warm; we have underfloor heating, great insulation and homes that conform to energy ratings, saving homeowners money.

In the UK, more so in cities and especially in London, homes are sold as both an investment and a place to live and rest. A clear distinction between well-being and space versus investment and profit has not been under such threat as in current times. So future proofing the top-end of the market – which is the most vulnerable – is the key to getting out of the investment with a profit.

Investors are watching out for deals. Designers are focusing on single pieces of unique design in hope of creating interest over and above the general and beautifully installed “super cabinets”, kitchens and bathrooms. It is the unique chandeliers, the fabulous kitchen appliances, and the sculptures and artisans pieces that improve the home’s appeal. The quality of the food we eat, the bed we sleep on and how we will be supported within it, how we are kept warm, kept cool and just cocooned which will create a subtle luxury value previously unreported. The new luxury is how we feel as users, not how we feel when we try to impress others through our show-off homes.

With the influx of Airbnb taking over short-term rentals and causing a challenge to hotel rooms, it is time to invest in beautiful and comfortable luxury designed for the future.

Homes need speedy easy clean hygienic surfaces and easy to replace and update damaged and missing products such as cups and plates or glasses. I notice that laundries have a bed and bath linen hire for Airbnb now and so the homes that we live in are now homes for others to live in too!

At first I thought it was a horrible idea that anyone would live in someone else’s home for a few days and then I realised that we all do it in a hotel all the time and think nothing of it. I might be surprised if I knew who had slept in a beautiful hotel on the bed in the room I had just checked into, but the point is we never think about who the previous guest was!

When letting, you need beautiful, easy to replace and maintain products – kitchen items need to be purchased as individual items rather than in sets to avoid buying an entire set just to replace one cup! Flooring is best if it is easy to clean and looks immaculate for the next guest; so tiled, wood and vinyl flooring works well with beautiful luxury rugs to create living functional zones.

Dr Vanessa Brady OBE, SBID President
www.vanessa-brady.com
www.sbid.org