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October101Sep 4Sep 11Sep 18Sep 28
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File requirements

Non-Print-Ready Artwork

This is artwork that we will be laying out for you and we will require any text and images of the new properties that you wish to advertise. The information that we will need is as follows:
Image & Graphic Resolution

All non-vector artwork should be supplied at a minimum of 300dpi at the given print size, any artwork supplied lower than 300dpi will appear blurred. This means that if you supply an image at 300dpi, but it requires enlargement then the resulting image resolution will be less than 300dpi, so any images requiring enlargement will need to be supplied at a higher resolution to compensate.

1. JPEG Files
This is the most common file format that you will get out of a digital camera and will be in RGB format. We can work with these files, but we will need to convert these files to CMYK for printing purposes, but this may affect the colour slightly.

2. Photoshop Files
All Photoshop files should be saved as either uncompressed TIFF files or Photoshop EPS files. All Photoshop files must be flattened prior to saving, as TIFF files saved with layers or EPS files containing vector information may not print correctly and may generate unwanted results.

3. Freehand Files

All Freehand files to be saved as editable EPS files.

Text Files

When supplying the text that is to appear in your advertisement, please supply this in a text document with the name of the property and the image(s) that will accompany it in either a Word (.doc) or Text document (.txt).

Print-Ready Artwork

File Types
PDF files should be created using the Pass4Press version 6 settings as specified in the attached document.
Acrobat Distiller Job Options are available on request that have all of these settings.


The physical page for London Property is A4 – 297(h) x 210(w) mm so depending on whether your advertisement requires bleed or not the size of your ad will need to be as per the specifications below:

With Bleed

  • Full Page 286 x 216mm (except back cover)
  • Back Cover 303 x 216mm

Without Bleed

  • Full Page 271 x 186mm


Files should be supplied including crop marks and any bleed as per the sizes specified above. Artwork should be centred within the page and please remember that there should be no excess artwork on the art board.


Artwork with bleed should have 3mm bleed on three (top, left and right; no bleed on the bottom), as per the sizes specified above, all text and images should be at least a further 5mm from the crop guides.

Image & Graphic Resolution

All non-vector artwork should be supplied at a minimum of 300dpi at the given print size, as any artwork supplied lower than 300dpi will appear blurred.

Colour Space

Artwork needs to be supplied as CMYK and we cannot take responsibility for any unexpected results experienced from artwork supplied in non-CMYK colour and later converted to CMYK. All unused colour swatches from the colour palettes need to be deleted. Please do not use Pantone or similar spot colours unless they are created from CMYK.

Ink Coverage

Ink coverage must be no more than 240%. To obtain a vibrant black we recommend using 100% Black, 40% Cyan & 20% Magenta. Please be aware that any thin text or artwork will not appear crisp if the ink coverage is too high.


All PDFs should have the fonts embedded.


Please ensure that elements of the design are NOT set to overprint unless specifically required as this may cause unexpected results. We cannot always check for this and will not be held responsible for the consequences.

Re-Supplying Artwork

Due to tight turn around time, Print-Ready files are checked and prepared for printing shortly after being received, so if you need to amend any artwork and re-supply to us then you MUST contact us either on email or by phone to confirm that this is still possible. We cannot accept any responsibility for the printing of incorrect versions when multiple versions have been supplied with no further instructions. If the files are complex and take significant time to prepare for print a charge may be levied for these re-supplied files.

Editing Print-Ready Files

If you require us to edit any print-ready files then this can be carried out for minor changes on the supplied PDF as long as the fonts have been supplied. Any major amends will need to have all of the source files supplied to us.

As stated above, our preferred method of file is PDF, but if this is not possible then we can accept artwork generated only in the following design programs; Photoshop, Illustrator, Freehand, Quark Xpress. We cannot accept responsibility for any unwanted results from artwork originally generated in any other package. This is especially true of ‘Office’ programs, such as Microsoft Word, PowerPoint, etc regardless of what options are available for final saving.

A Mac generated open application file can be supplied using one of the following applications (and previous versions).

Please remember to include all fonts and images required (We cannot accept open PC files):

Quark Xpress 6.5

Adobe Photoshop CS2

Adobe Illustrator CS2

Adobe Indesign CS2

If you have another file type, then please contact us to confirm whether we can accept the file.

Quark Files

Picture sizes should not be changed in Quark or Indesign, the files should be re-sized in Photoshop or Illustrator and then imposed at their full size. NEVER use the text display attributes (Bold, Italic, etc) in Quark, these attributes should only be applied by selecting the correct font; otherwise these features will be lost when the file is ripped. Any white text on a dark background needs to be set to knock out. Gutter area should be 5mm on each page.


Artwork Delivery Email

Please email to the appropriate address. It is important for you to send your advertising to the correct address for the magazine that you are advertising in. See below:

1. Central & South

2. Islington, City & Docklands

3. North West & Central


We have a central telephone number for you to contact which is 020 3514 2343.

File Delivery

Many advertisers are used to sending files through email so please see the new email addresses above. This is fine for mail sizes of less than 10MB. If the attachments are larger than 10MB then please see the FTP file transfer option below. When sending an email please put in the Subject line a title using the following naming convention:



Company Name Your company name Edition the geographic edition of London Property that the ad is going into:

1. Central & South c&s

2. Islington, City & Docklands icd

3. North West & Central nwc

4. All editions all

YYMM Year and Month, both as 2 digits.

For example, Longreach Estates are advertising in Islington, City & Docklands for April 2010, the naming convention would be:

For agents that have large files to transfer we recommend that you use our FTP server. The login details and passwords are available on request.

When sending files using FTP, all you need to do is put all of the files (e.g. images, text documents, PDFs) into one folder with your company name and upload to our server using a browser on a Windows PC, or using an FTP Client on a Macintosh, such as Cyber Duck.